Collection Domestic Sport + short film "Parcours VIKEA".
«Domestic Sport» was carried out by collective DAREDO in september 2008. It revisits the environment of domestic sport by diverting some IKEA products in a collection of objects and a short movie.
The collection «Domestic Sport» groups a series of ten accessories referring to sport at home. Created out of IKEA existing products, these objects explore an area somewhere between domestic furniture and fitness accessories. They offer a simple, warm and playful vision of sport at home.
The movie «Parcours Vikea» describes an imaginary fitness service at the shop. With some humor, the movie questions the primary function of the shop (buy / sell) while opposing it another way of experiencing the supermarket: i.e. by using it as a fitness course. What if going to the supermarket was a true leisure activity ?...
